At Wylde Brigade, our story doesn’t start in a boardroom—it begins around a shared table, under open skies, with stories exchanged over handmade meals in Ecuador, Mexico, and Guatemala. Before there was a brand, there were relationships. Real ones. Built on trust, respect, and a deep admiration for the artistry and resilience of the people I now call my second family.
I’ve always taken a more personal approach to running a company. For me, business has never been just about products—it’s about people. That’s why I spend time on the ground, travelling between Canada and Latin America (and now Morocco), working with our artisan partners, not above them. They don’t work for me. I work for them.
Our shared goal is simple but powerful: preserve culture through creativity, and find meaningful ways to bring that beauty to the world. The artisans we work with don’t want charity. They want connection. They want their stories and designs to be valued—by customers who appreciate not just how something looks, but how it’s made, where it comes from, and who created it.
Wylde Brigade exists to champion that mission.
We curate beautiful, functional home goods that are rooted in tradition and made with soul. Every piece we carry is a celebration of artistry, culture, and collaboration.
To our customers—you’re not just buying a product. You’re supporting a movement. You’re helping preserve time-honoured techniques, sustain rural economies, and keep families and communities thriving through the power of their own hands and heritage.
This isn’t fast fashion. This is slow commerce.
This is Wylde.
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Leanne McElroy
Founder, Wylde Brigade